DBS Bank

Mini Surprises

DBS Mini Surprises is a 9-month long campaign that was created to drive DBS Bank’s marketing efforts in getting existing and new customers to use their expansive array of new services.

Activation

Surprise and reward Singaporeans with mini surprises in situations when they least expect it

Website

The nation-wide surprises are mapped out on a microsite where people can also find out more about the lucky draw mechanics and grand prize information.

Digital Banners

Animated and video banners were created to tell people more about the grand prize they can win for using DBS banking services.

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