Resorts World Sentosa

Halloween Horror Nights 8: Infinite Fear

Halloween Horror Nights is the premier horror event in Singapore. For the eight instalment of the HHN franchise, Resorts World Sentosa approached UNION to develop an engaging and sustainable digital experience to hype up the event and ticket sales.

Concept

HHN8 promises non-stop horror at every corner to its fans culminating to an epic Halloween night. Based on this, we created a concept called Infinite Fear-a horror experience that haunts you forever and ever.

To kick-off the campaign, we created a mobile web-game where people are supposed to survive the infinite fear by running. Make one wrong move and they could be consumed by the lurking evil.

The game comes with 4 different horror themes that are released on a weekly basis leading up to Halloween. The themes are based on actual Haunted Houses that will be featured in the event itself.

Relying only on Resort World Sentosa’s social media pages and Instagram Stories ad, we’re proud to say the campaign was a success. Here’s the numbers:

Players registered data

Total plays

Abandoned plays (drop-off)

Microsite

To promote the overall HHN8 event, we also built a microsite to contain event information such as promo, ticketing, map. The design of the website also carries on the Infinite Fear theme where we bring user through an experience around a horror theme park to give people a taste of what they can expect in the event itself.

Welcome to Infinite fear

Explore the haunted houses

Explore our work